Irs Audit Of Closed Businesses

Digital GRP: contact and capping

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widespread presence on the Web. Broadband permits, holders of program to distribute more and more shows: registered new video is up on the Internet (Boxee, Hulu, Vudu, Netflix, Amazon, YouTube, etc.).. Mobility will boost this market, for example, Cablevision, the cable operator in New York, offers all its TV iPad.
Everywhere the advertising market questioned (Facebook, Procter and Gamble, Starcom, for example): should be in television production and use of a GRP Digital (Digital GRP) GRP comparable to TV and facilitate the use coherent one and the other support to establish joint plans without difficulty? Before reaching that point, reasonable goal, it will solve, by consensus, several problems of standardization of measurement methods. Indeed, it is important that the counting is done on the Internet according to principles also equivalent as possible to those more or less arbitrary, that following the counting of GRP in television. This includes the principles of calculation used for digital GRP does not produce less or more than television GRP, all things being equal. Let's talk to First, two of these problems.

1. First problem: the definition of contact . In television, it is rather lax; contact is equal to an opportunity to see (OTS) being present in the room where the TV when the message is broadcast, reporting panelist, unverifiable). What will be the equivalent that will not penalize the Web? That message has been watching the fire, it is distributed in the visible part of the screen? This definition of contact, more strictly, generates less GRP but it is also more reassuring for the advertiser.
2. Second problem: the capping .
1. On the Web, capping is the strict limitation, through the server, the number of contacts a user with a given advertisement (ie repetition ) for a given campaign period; this maximum number of contacts is defined by the advertiser and may be adjusted during the season, on criteria of effectiveness observed (conversion rate, for example).
2. Television does not practice capping, but optimization ( ex ante), which tends to narrow the histogram distribution of contacts around the classroom contacts considered effective (repeat = 3 for example) it apparent. TV contacts the more dispersed are less useful, or inadequate (\u0026lt;\u0026lt;3) or redundant (>> 3). Repetition is observed (ex post ). By construction, the Web "missing" So all these contacts less "useful", especially made beyond capping . The capping reduces duplication, so the GRP, keeping only the "useful repetition (" effective frequency ). The capping
3. uses cookies to . If the user refuses or destroyed cookies, if using multiple browsers, multiple platforms, it affects the counting of GRP, converting the rehearsal coverage, reducing the first and the second increasing unduly ( See comScore Australia on one hand and the audit Mediamind by the MRC, on the other hand ) .

The GRP and practical commercial television is a recognized indicator of audience and build brand equity ( branding). What can he bring to video and rich media distributed on the Web, which already provide evaluation, ignoring the GRP, the actions triggered by a campaign ( lead, transformer, etc. .)? Or is it just to achieve a common currency for cooperation TV / Internet for the video? In the event of a Joint campaign, the advertiser can expect to have more of an overall GRP, a balance in terms of action that only the Web can offer.

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Follower eyes and "eye tracking"

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Lenovo, Tobii Technology with a computer that controls the look, which obeys the eye . The target audience is primarily those people with disabilities who can not use the keyboard or mouse, tools that obey the finger. Beyond this primary audience, it is undoubtedly the general public is concerned. Let us not forget that the remote and the mouse, already have been developed to solve the problems of use of TV and computers by disabled people.
And as technology implementation is the follower type of scrutiny ( seguimiento of mirada, expressions still more romantic than "eye tracking "), applications or products for understanding the behavior of visual consumption (perception) of the media is not improbable ... Automatic analysis of eye movements (saccade, vergence, fixation, semantic priming, perceptual span, etc..) May be the next direction of the evaluation of media consumption behavior (Reading, etc..), Especially if, as is believed, the relationship between movements and visual cognitive operations is strong.
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Journalism, North Africa and Middle East TV Guide

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Of all media, the one that prevails in the coverage of popular revolts, is the Arabic channel Al-Jazeera . She has won notoriety, reputation. With this success, the chain can negotiate its distribution by major U.S. cable operators, Comcast, Time Warner Cable, Cablevision. She was so far back as the small network of Burlington (Vermont) where his presence was challenged as an anti-American and anti-isreaélienne. Al-Jazeerah
takes advantage of its better knowledge of the field: his reporters speak Arabic, know the political cultures of the countries concerned. In fact, this is not the presence extraordinary in countries in crisis - what to revisit the romantic image of war correspondent (Hemingway, etc..) Disguised as a soldier jumping on the event - that the presence ordinary for understanding and explaining.
Traditional media paying their collusion with Western governments, their lack of land, languages, cultures, journalism as special envoy of Journalism event. Al-Jazeera said that the star is the people not the journalist. As social networks, their role in the information should not be confused with their possible role in the political turmoil. They attract attention, animate groups as was done previously, leaflets, posters, press activist. The information results from an investigation of the facts and their interpretation.
journalism must learn from the Ecole des Annales, focus time on the event, but also sociological epistemology to examine the "facts" which can not be stressed enough that they are "facts" (how, by whom). This raises the question of journalism, training in journalism and above its function, educational or demagogic, or please explain. See Montaigne: "And good historians flee as a stagnant pool or a dead sea narratives stalls, to return to sedition, with little or they know we call them" ( Essays III, 12).
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