New Baby Message To Friends

Web without measure OOH

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Some surveys measuring Web audiences to apply the principles and media habits for decades with the TV: Save the behavior of web site traffic by panels of surfer from computers to home.



Enjoy using the same method hearing OOH (companies, institutions school and university) is another story. How panelized Internet at their place of work? Everything is working against: CIOs, guaranteeing the security of corporate networks refuse the installation of software or toolbars back information on activity in the company. For their part, employees, teachers and students are reluctant in principle to let out their consumption. As for having
behavior of Internet traffic for the same person at home and in his company (private or public) or university, and combine them is very difficult task. And Besides all this, it must satisfy the constraints set by the representativeness of scoping studies (types and sizes of businesses, industries, office held in the company, seniority, etc.. and the usual socio-demographic variables) .

Using the Web and the Internet outside the home continues to grow, and it probably is already higher than consumption at home. The "Survey information technology and communications and electronic commerce " conducted by INSEE in France can approach the scale of use of the Web in the enterprise (INSEE Results Economy No. 52 - February 2011 ). It appears that more than half of those in companies with more than 10 employees regularly use a computer connected to the Internet (France, in 2009). Over 90% of cases, it is a broadband connection. In an online survey of OpinionWay (CAWI, 1154 employees of private and public) for Editions Tissot , 45% of employees and in particular 78% of executives say Internet access for private during working hours. In these
conditions, which will only become more radical, we do not see how a panel could report on Internet dating and the Web at work, let alone distinguish the private use of commercial purposes. However it is likely that attendance at the place of work is for most people most active part of their web traffic. As for college, attending the Internet by students is close to 100%. And, of course, not to simplify, Mobile Web and still mix constantly, both for the people of executives as students.

Such knowledge deficit underestimates Certainly the importance of the Web, and it certainly affects downward, its use advertising.
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Dgk All Day With Lakers Symbol

Super Bowl: Greeen Bay, Wisconsin

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The Packers won the Superbowl . Green Bay, DMA 70. This land of forests, lakes and snow is hardly known outside the Midwest, by its football team, founded in 1919, the era of "small town teams . She won the first two Super Bowls (1967, 1968). The fourth win is a great promotion for this agricultural area dedicated Tourism (fishing, hunting, snow sports, hiking) and the timber industry. Marquette, Eau Claire, Marinette, Fond du Lac, many names recall the presence of French traders from the 17th century. If the region is known for cranberries and maple syrup, essential ingredients of American cuisine, on the license plates from Wisconsin, prides itself on its America's Dairy Land and besides, the emblem Packers is a "Cheesehead Hat .

Packers jacket

The 45th Super Bowl broadcast by the Fox network improves the hearing record: 111 million viewers on average (source: Nielsen), 163 million people who watched the match at any time ( TV cumulative audience). is a victory for mainstream television while we do not talk as VOD, Internet, smartphones and linearization. This is a victory for the television event, as almost one in two households watched the game on television (46% but this rate was 49% in 1996). Reduced penetration measured but without doubt the match he was watching on media not taken into account in the people meter panel (web, offline, bars, etc..).

This edition confirms that there is no competition Web / TV complementarities but more or less complex, more or less under control, synergies for both programs as advertising. It was nice to know for years, this event recalls vividly. The important thing is just the artificial construction of a sporting event, advertising, and its amplification by the media. The a television is at the heart of multi-media device, it is the result of all the forces at play Internet and social networks have contributed greatly to the television audience, but we can not measure this effect, as no one knows what factors attribute this record of the hearing. Cf. record the activity on Twitter too: over 4000 tweets per second (TPS) late in the game. Advertisers
broadcast their messages on Facebook, Twitter and YouTube, their blog as Pepsi, Volkswagen, Doritos ... Volkswagen message was seen by the advertiser, 14 million times before the game ... Doritos brand would have been the most discussed on Twitter No one can reasonably decide the sign of this fact. For his part, said Foursquare more 200 000 check-ins to meetings to watch the Super Bowl.
Alongside traditional Nielsen, measuring viewership of commercials seen rival TiVo (analysis of observed behavior with the DVR), Hulu (the viewers' vote on the site of free VOD) and admits the national daily USA Today (also votes) . Rentrak which uses a panel of 17 million households ( set top boxes) points the quality of attention to advertising (Ad Retention Index). The Super Bowl is also a festival audience measurement for advertising.
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Stores That Does Layaway

The words to say

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In early February 2011, there were 1,008,879 English words according to the Global Language Monitor (GLM) and 1.022 million by the Harvard Google / Study who counted the words in 15 million pounds and reveals that the lexical universe is expanding at a rate of 160 words per week. These counts, for they are unreliable, in principle and in their marketing, are probably realistic. Already noticed a lexicographer, there are at least a million insects and each has a name ...

In comparing these counts on the Web, The Oxford Dictionary Français ( OED, 1989 paper) offers only 301,100 entries in its 2005 edition. Double this number (616 500) when one takes into account derived words, compounds, etc.. The online edition ( ODO), freed from material constraints, growing at a rate of 2500 words per quarter (including revisions) and it sticks to synchrony, the OED covering diachronic aspects (changing words). On this last point see OED vs. CDO .

The GLM has a policy even more open than the OED , largely accepting all words, including those from the weaving of English words with words from other languages (Chinese, English, Hindi, etc.). the term coined by the film ( hollywords ), etc..

• boundaries of the body that gives rise to the dictionary are blurred. What is a word that is understood by some? When an unusual word he ceases to be taken into account? What frequency of use, which geographical expansion? What words of experts (scientific, technical), regionalism, and the sociolects géolectes? The delimitation is arbitrary and is not convenient to establish the perimeter of the words of a language.
• In most cases, there are written words, the corpus is drawn from books, newspapers. But the words we say, we mean, how register? Few words from the bases of orality, the French fundamental of Gougenheim developed in the 1950s, didactic purpose in this area, was revolutionary.
• There can be a representative sample of words from one language because it can not exist as a sampling frame from which we could draw words randomly.

Le Grand Robert has 100 000 words (inflected forms and 800 000, an average of 8 per word inflections). It is estimated that the French vocabulary passes 700,000 terms and beyond when it incorporates French technique and various lexical recent creations. Thus, a traditional dictionary to the registration of all these practices writing on the Web, word count varies from 1 to 10.

and all these words, we say that the French use an average of only 3 000 to 30 000, depending on their cultural capital and school.

• The lexicon of the Internet is 250 times richer than the current vocabulary (25 times richer than that of the public said cultivated). So the frequency of words is crucial, therefore their lemmatization too. The higher the frequency of a word is low (high rank), the more likely it is discriminatory (cf. the work of Zipf, reviewed by Mandelbrot, from the results of Shannon).
• Without lemmatization The spelling scrambles all calculations; mastery of spelling varies by age and cultural capital, cf. the Dubois-Buyse scale ). Some "mistakes" in spelling have a source and a socio-linguistic (they target), others are typos (but they say that these mistakes - typo - big dividends in the form of typosquatting !).

References

Claude E. Shannon Warren Waever, The Mathematical Theory of Communication , 1949

Ters Francis, George Mayer, Daniel Reichenbach Dubois-Buyse scale , 1988

Pierre Bourdieu et al. , educational and communication Report , 1968
Leon Brillouin Science and Information Theory , 1959 (Editions Jacques Gabay, 1988)
Benoit Mandelbrot, "Information Theory and Psycholinguistics", in Language by RC Oldfield and JC Marshall, 1968 pp. 263-275.

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