Dgk All Day With Lakers Symbol

Super Bowl: Greeen Bay, Wisconsin

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The Packers won the Superbowl . Green Bay, DMA 70. This land of forests, lakes and snow is hardly known outside the Midwest, by its football team, founded in 1919, the era of "small town teams . She won the first two Super Bowls (1967, 1968). The fourth win is a great promotion for this agricultural area dedicated Tourism (fishing, hunting, snow sports, hiking) and the timber industry. Marquette, Eau Claire, Marinette, Fond du Lac, many names recall the presence of French traders from the 17th century. If the region is known for cranberries and maple syrup, essential ingredients of American cuisine, on the license plates from Wisconsin, prides itself on its America's Dairy Land and besides, the emblem Packers is a "Cheesehead Hat .

Packers jacket

The 45th Super Bowl broadcast by the Fox network improves the hearing record: 111 million viewers on average (source: Nielsen), 163 million people who watched the match at any time ( TV cumulative audience). is a victory for mainstream television while we do not talk as VOD, Internet, smartphones and linearization. This is a victory for the television event, as almost one in two households watched the game on television (46% but this rate was 49% in 1996). Reduced penetration measured but without doubt the match he was watching on media not taken into account in the people meter panel (web, offline, bars, etc..).

This edition confirms that there is no competition Web / TV complementarities but more or less complex, more or less under control, synergies for both programs as advertising. It was nice to know for years, this event recalls vividly. The important thing is just the artificial construction of a sporting event, advertising, and its amplification by the media. The a television is at the heart of multi-media device, it is the result of all the forces at play Internet and social networks have contributed greatly to the television audience, but we can not measure this effect, as no one knows what factors attribute this record of the hearing. Cf. record the activity on Twitter too: over 4000 tweets per second (TPS) late in the game. Advertisers
broadcast their messages on Facebook, Twitter and YouTube, their blog as Pepsi, Volkswagen, Doritos ... Volkswagen message was seen by the advertiser, 14 million times before the game ... Doritos brand would have been the most discussed on Twitter No one can reasonably decide the sign of this fact. For his part, said Foursquare more 200 000 check-ins to meetings to watch the Super Bowl.
Alongside traditional Nielsen, measuring viewership of commercials seen rival TiVo (analysis of observed behavior with the DVR), Hulu (the viewers' vote on the site of free VOD) and admits the national daily USA Today (also votes) . Rentrak which uses a panel of 17 million households ( set top boxes) points the quality of attention to advertising (Ad Retention Index). The Super Bowl is also a festival audience measurement for advertising.
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