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Chief Kids magazine for children and parents

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"Everybody can cook even you" immediately declare this bimonthly magazine aimed at 8-10 years: Kids Head , 5.9 €, published in January 2011. In June 2010 had been launched The Gazette hungry kids (the only magazine for children that parents read in secret ").

The kitchen is featured in the press: 81 tracks (27 new and 54 non-series, at least) in 2010. The magazine accommodates the kitchen all the sauces and trafficking by all possible angles:

• depending on the ingredients (rice, spices, tomato, potato, pumpkin, tea, garlic, vinegar, chocolate, wine, mushrooms, game, fish, cheese, etc..)
• by region and soils, travel and tourism opportunities as
• : Market, calendar, seasons, health, holidays, garden and even history!
• spend all the dishes (pancakes, soups, desserts, sausages, pies, pasta, buttons, pots, etc..) Declined in revenue for every budget, not to mention decorating the table.

A magazine for kids is a good idea: kids love to cook and cooking is a discipline of complete enlightenment: reading, measuring, calculating and a school address (break the eggs, stir, beat, cut, peel, pour, grate ...). It's also a good opportunity for cooperation adult / child.

Some choices are questionable in this issue: some recipes are unlikely to children (red mullet soup with pesto) or imprudent (onion fritters), moved some ingredients (Calvados, p. 16). Some texts are incomprehensible to children (eg on Thierry Marx, p. 22). However, the scenarios are well designed, well-photographed (tarte tatin).

It would be more motivating for young readers to see the children's magazine at work, this would also be a good test recipes, rich in practical suggestions. We can also expect contributions from readers, chefs and reporters, certainly, cooking for and by children has a bright future. NB
Nowhere, I think he is evokes the dishes and cleaning the work plan. Error!

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Advertising accident

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Sometimes, the mobile user clicks by accident. Pontiflex conducted an online survey of 4,000 Internet users in December 2010. The survey, conducted by Harris Interactive, 47% of users say they have clicked on a banner ad rather by clumsiness that voluntarily. Without doubt, this is the consequence of the small size of the screen, then a question of appropriateness of format and design to the screen (referred to remedy mini-apps in the middle of the application The screen size tends to increase, etc.).. Contact

by mistake: that is such a contact? Formidable question, because it does not only apply to advertising on mobile! This "blunder" may also occur on larger screens. How zapping erratic considered still in the cumulative audience of television?
What about bystanders who see billboards involuntarily watched, those who "captured", see or hear an advertisement that did not look or listen. What about the reader who reads the left page and whose eyes overflow on the right page where he sees the ad? All this is included in the hearing. Commitment zero? Advertising does she not surprised?
All contacts are equal? How to distinguish, for the duration of contact? But time does not matter: brief contact may be very committed.
This debate is that of intentionality applies to any media, any message. Pontiflex is a New York corporation which charges advertisers to " lead (CPL) and has a strong interest in valuing this distinction, for it is the thought that counts : the lead is a stage between the simple contact, intentional or not, and processing (application, purchase), it shows undoubtedly the intention. Counting leads is a solution to exclude contacts "by mistake", provided that the outbreak of lead either to the principle of creation, it is clearly and strictly defined in the brief Advertiser or his agency.
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Egypt: Web 0.0, the end of the illusion Internet

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was extinguished Internet in Egypt. In a few phone calls, a few lines of program ... Finished Facebook, Twitter, email, Skype, YouTube ...
But did not there be proclaimed everywhere, invulérabilité the Internet to central decisions! Ah! The superiority of networks distributed over the network centralized ... "The Computer Is The Netwoks " (Sun) and other nonsense! The network has a interrrupteur, and Egypt has demonstrated, in collaboration with Western firms eager. Thank you Vodafone (which owns 44% of SFR). Egypt that a few days earlier, was celebrated as a technology hub of the Internet ... That will reassure
"powers", small and larger, all that fear transparency, communication redoubt, the association, the multitude. And we remember all of a sudden the radio, for example, is less vulnerable (see the London radio escaping the Nazis and their "collaborators"), that the medium paper manuscript is not easily extinguished (see . the samizdat copied and recopied, self-published underground of Soviet Russia) ... It will review our assessment of media, scale back the claims of anarchists: Internet, like all media, is in the hands of "government". There is no anti- power, a State may imprison its people behind a virtual wall of shame ("Mauer- Schander "), our democracies provide the tools, as once they have provided the wire. Wikileaks remains, indispensable for rocking our illusions.
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smartphone, complete media, and Media Video

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The smartphone is obviously the first full media. It now requires design traditional media, with regard to this media "perfect" as the media that lack a perfection, and often several.

• They are im-mobile
• They are without interactivity, "communicating" - if one can abuse the word - one way
• They are "mass" without personalization (mass media)
They
• are not associated with the environment, proximity, missing
• They are hyper-active in without tools: no pictures, no email, games, maps, plans, calendar, music etc..
• They are a-memory, no memory, no trace of past actions
• They have no involvement (low commitment), and even personal, they have no personality or intimacy

Mobility, claiming the radio, which continues its listeners in the car. The newspaper and magazine in our tempers transhumance. Even television tries to transport. Interactivity, some media are trying them, forcing their talent in vain.
The Web, computer, brings most of the media their first keys of interactivity, not just that, artificial automata and algorithms, but especially, human (often), mail and social networks. For advertisers, the Web provides multimedia advertising capability, both those copied from the display, radio, television, point of sale, he adds most historical and commercial advertising campaigns for targeting behavioral. Rich media, breaking the poverty of others, it lacks the mobilt that portability.

The portion of the public mobile media begins to show. According to comScore, the United States, mail declines on computers (-6%) tandsi increases its use on mobile (+36%). Telephony applications are counted by thousands. In France, more than 11 milion subscribers are equipped with smart phones (more than 20%, extrapolated according to comScore).

In this historical perspective but also logical the smartphone seems to be the media's full and absolute. That being admitted, could call into question many aspects of the mainstream economy of the media, for example: If

• must be a public service media (in exchange for the exploitation of property public) or even a public media, it's probably more to the press, television or radio that he must entrust media limited individuals, but the smart phone, universal and multiple enlarged to the smartphone. The tax (charge, various aids), if exists, could fund public service applications (health, education, transportation, information, etc..).
• The advertising campaign must be on her feet she could from the smartphone, global media, to be completed thoroughly, through investments in other media on this or that appropriate size. This is already what Foursquare Groupon Google Squares Deals Facebook, among others, attract our attention.

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motionless in Europe is able

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Further to post video on United States, back to the purchase of LOVEFiLM - subject to approval - by Amazon. The story is not new : Amazon had 42% of the capital since 2008 and had acquired the Lovefilm DVD rental service from Amazon ... This purchase would value Lovefilm to nearly $ 320 million.
Lovefilm, launched in 2002 operates under a mixed model, the same as Netflix: DVD rental by mail + streaming (it talked about "Netflix of Europe "). Streaming PC and PS3 with LOVEFiLM Player ). Some programs are free and include commercials. LOVEFiLM has over 1.4 million subscribers in Northern Europe (Great Britain, Scandinavia, Germany). For the moment, as the United States, DVD rental outweighs VOD online. But perhaps the DVD (movies, video games), distributed by e-n ' Is the medium term, than a preparation for VOD streaming an interim solution, a launching ramp. Currently the program offer is 30 times larger than streaming (at A total of 70,000 programs by Lovefilm). The streaming represent the fifth rentals LOVEFiLM.
Finally, note that LOVEFiLM is taken up by the distribution (Tesco CDwow, Odeon, etc..), Sometimes white label.
understand how this purchase? Hypothesis

• the most common defensive strategy: to limit development potential in Europe Netflix. Netflix is present in North America (U.S. and Canada). In Canada, Netflix does not offer DVD rentals.
• more structural hypothesis, that an offensive is being prepared. Lovefilm is a basis for developing the Amazon VOD services in Europe (DVD + streaming ). Because spending on VOD streaming means changing market, coming in territories where large operators already involved in television (Sky Digital, Virgin, BBC , etc..). Amazon has advantages: its brand, reputation digital (Kindle), its portfolio of clients from the book market, its ability to cloud ...

Moreover, in France, in a shot reminiscent of Google with YouTube (5 years later), Orange buys back part of Dailymotion. TF1 was expected, it was Orange ... The valuation Dailymotion of would be 150 million Euros. Dailymotion has signed an agreement to distribute the League Cup (football) for three years. Hey! Looks like the TV !

These two moves, the openings certainly did not they play the same game? Expect, players are not yet "out of the theory" ...
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B2B online

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BPA Worldwide has signed an agreement with BBN , an ad network ( adnetwork ) B2B comprising approximately 800 sites (70 Groups publishers) for the development of a standard measurement of hearings B2B online.

• The BPA, as the ABC or OJD, audits broadcast media (paper, digital) and helps define a certain legitimacy to the extent, especially for B2B Media (2 600 stands) .
• BBN claims an audience of 50 million buyers and decision makers in companies. The BBN network was launched in the United States in 2008 and in Britain (October 2010) by publishers and is based on 24 / 7 Real Media (bought by the WPP advertising group in 2008).

Following this agreement, buyers and sellers of advertising space will have a set of data analysis sites (" analytics"). The measure will also establish profiles transversal to all networks (markets vertical). BPA will use data from Nielsen and Bizo , which sets up targeting B2B. Bizo is known for its bizographics that profile a user according to his profession, his industry, the size of its business, his initial training, experience (seniority ) in the trade, etc.. The audience of a site can be described as focused and these dimensions.

The advertising profession is saddled with one more measure, with a methodology apart, different from that found by the measurement of other sites and networks. This complex, in-house and agencies, the work of buyers and sellers. The methodological specificity of targeting B2B was undeniable as they worked with analog mediums, and it fades when it comes to media digital.

B2B is so diverse (Honours) and changing (technological developments, terminology) that any empirical segmentation is always already inadequate. The taxonomies of products, fine asses ever, can not be that late on professional practice and must be constantly and vainly updated.

The solution is certainly not in these segmentations and taxonomies but rather in the exploitation of the queries finesse of the professional user (who uses "their" terminology and "his" syntax) and the targeting of users from the words they use. The category is now the word or group of words (phrase).

As the variety of professional practices is endless, we must turn to target, to detailed analysis to measure, operator exact observation of online behavior. For example, following the vocabulary of queries, for a brand, a trade (see the work of Stephen Levy in this area, Weborama with The Lab Marks ).

Notes on the B2B

• B2B is a category with the operational relevance dissolves in the Web and new business practices (internationalization) in the proliferation of small and tiny enterprises.
• Moreover, the separation amateurs / professionals is ineffective in many areas ( Pro-Ams ). Moreover, many artisans, for example, sourcing from the same suppliers that fans (decorating, building, cooking, mechanics, etc.)..

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Walmart Smart TV Video

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Walmart was one of the first distributors to systematize the presence of screens in its stores in the form of a television channel multi-store model inspired by the major networks: Walmart TV, every store is like a station. TVs installed above the bays were broadcasting the programs of the channel (staging products, promotions). The set was rather inelegant, poor visibility, sound despite its uneven directional, wholesale, commercial messages (30 s, sold CPM) were very poor. Many of GRP for nothing.
Recently, Walmart has changed its strategy and, therefore, material from Walmart Smart Network TV : HD screens of varying sizes placed at eye level, adjusted in line, standing in the middle of the products they value and explain ( screens category). Each loop broadcast (sometimes 60 or 90 s) in boasting of very short messages quality products around. Of course, the results on sales (sales lift ) are good, the effectiveness of displays and campaigns is indisputable, easy to assign ( split run). For screens

strictly localized to patrol the store, Walmart adds, as already Walmart TV, larger screens showing the entry of greetings (5s), screens at the end of each Linear ( endcap screens) and a video wall to the radius consumer electronics (TV The Wall ). Walmart has broken with the arbitrary 30s and, more importantly, contextual targeting systematized.

Attention to screens is evaluated (contact time, usually with face tracking tools ) but the equipment screens does not follow the gaze of visitors to products, to headbands prices. The future of marketing requires richer analysis taking into account the entire set of customer behavior on the point of sale and, more importantly, to the shelves. Data
essential (we mention only what is currently possible):

• schedules, seasonality, rate of attendance (long)
• attention to products (an indicator of intent to purchase, interest)
• handling of these products
• reading price tag

All these intermediate variables are still missing in most marketing evaluations. Without them, it is futile to correlate passes in front of screens (ODV, contact) and purchases. Without them, marketing in the store walks on one leg.
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ANNIVERSARY OF MARIE-HENRI VENERABLE BOUDON

Today is the birthday of Henri-Marie Boudon, Grand Archdeacon of Evreux. born January 14, 1624, and the anniversary of his baptism.

Here is a picture of the Chapel of the Holy Angels, in which it rests, before the altar.

Pray well for him that day, for his beatification.

The Altar of the Holy Angels

"Friday, 14 of the month, the feast of the Holy Name of Jesus, is the day of my birth and my rebirth by baptism, for Divine Providence , which made me postpone the sacred ceremonies until 16 or 26 May (I can not distinguish which of my baptismal two digits) that divine Providence, "I said, intended that I do not fuss one day without Jesus Christ"
; Letter to Mr. Bosguérard, of 12 Jan. 1701 (Letter 264)

"On the 14th of this month is the day of my birth and my rebirth, I've been made a new creature in Jesus Christ. Ah ! Sir: The deer do not sigh so hard after sources of water, like my soul pants (Psal. XI, 2) after new life of the new creature. It is high time, being aged 75 years "
Letter to a clergyman of Paris, from 1 January 1699 ( Letter 84)

"I am writing the day of my birth, which is the feast day of the adorable Name of Jesus, and therefore the day of the celebration of divine rebirth of all Christians"
Letter to Madame de Rouves of 14 Jan. 1671 (Letter 44)

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: supermarkets, DVD to VOD

The evolution of the U.S. market the video seems to be carried out for mass distribution.
In the years 1980-90, Blockbuster sets up his chain of stores, Walmart and Kmart (supermarkets) sell DVDs, Best Buy (GSS) too. A decade later, Netflix , newcomer uses the post to send and retrieve the rented DVDs to its subscribers. The store is online, the command and management, including payment, takes place on a website. Mixed model, online and off : 20 million subscribers. Newcomer also sells DVDs Amazon (online transaction, postal delivery). Along the lines of machines currency ( self-service coin-counters ) Redbox, Blockbuster and InstaFlix set up dealer networks in DVD (video rental kiosks ).
The retail market is the DVD. She makes her turn now online.

• Best Buy (GSS) enters the market streaming with acquisition CinemaNow end of 2008.
• After a first failed test in 2007 with HP, Walmart, First Global Distributor (9000 stores), bought Vudu ( streaming ) in February 2010. IPhone App for catalog.
• Sears Holdings, which includes Kmart and Sears, launched late 2010 Alphaline Entertainment. The consumer will access a movie at the same time as its DVD release, for rent ($ 4) or buy ($ 20). The service should be multi-platform (mobile, etc.)..
• Amazon Video between market streaming well.
• iTunes plays music video to rent and sell programs but also offers a Web connection box / TV.
• YouTube triumph over the Web, but film and TV series great escape him.
• housings / allow players to transfer what is on the Web to TV (Apple TV, Boxee , Roku , Google TV soon, probably) and relay Vudu, Netflix, Amazon ...

General observations and provisional

1. To conquer this market, supermarkets, or specialty, has many trump cards, easily transferable video distribution: customer relations, consumer insights, consolidated database., billing, loyalty cards, customers regularly attending its outlets, capacity cross promotion (see Vudu / Walmart), experience of selling online. By construction, it is at the heart of the joint on-line and off-line , the next battleground trade.
2. There, at work, the operation of a transition economy (and rather than simple substitution) . The three modes of distribution coexist, and all three remain dynamic. Thus, the distribution "in situ" via DVD continues to grow (see instaFlix, flilale NCR ATMs). Most video distribution companies are active on two or three segments (see . supra, diagram). This articulation of the three modes / segments seem virtuous: Netflix and inviting its subscribers to the progressive transfer of the DVD to VOD online, and assists them in this slow evolution in order not to lose (churn rate very low).
3. multiplatform approach develops : distribution on tablets, smartphones, game consoles, in addition to televisions, computers and digital recorders (TiVo).
4. When this distribution will she the cloud , logical and final step that will facilitate personal storage management, as already practiced among other Amazon and iTunes?
5. In video distribution, TV channels (networks) appear to have stalled. Together they have established hulu (ABC / NBCU / Fox), replicating their model for VOD free advertising (targeting with adSelector, Publicis). They also use their sites to broadcast their programs. Fox has abandoned Bitbot, Broadcast video on smartphones, reselling Fox Mobile Group.
6. Without doubt, ultimately, the initiative she left by the networks to which they are backed studios (Disney / ABC, NBC / Universal, etc.).. The advertising market
7. associable distribution via video streaming is considerable, especially video. There will necessarily be multiplatform (selection, trading and consumption was not on the same platform Surla necessarily made), and will rely on forms most advanced targeting affinity (not to disturb the recipient): behavioral marketing, targeting language, etc..
8. And in France? Should we imagine Carrefour, Leclerc, FNAC, Casino, Darty, etc.. get into this business? They are already established in online distribution. Remain the agreements with the studios ...

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Web fridge and domotics

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Cats know it: the center of a residence, Is Where The Fridge is. The kitchen has Always Been The Heart of the Home & the refrigerator has Always Been Used to display family information (lists, kids drawings, reminders and pictures). With the New Samsung fridge by , the fridge becomes smarter : Web, Twitter, Pandora (musique), Epicurious, Google calendar, notes, weather...
Electrolux started with The Screenfridge in 1999.  The Infinity i-Kitchen fridge  was launched in Brazil by Electrolux. This is a fridge with GNU Linux OS and a touchscreen panel: calendar, notes, etc.

It is still far from the Internet of things : we need a fridge which calls for maintenance work and which manages the inventory... Domotics on its way.
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What is a local media (3): Liberty Daily Fribourg (Switzerland) and the Press

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La Liberté  est un quotidien suisse romand, en langue French, published in Freiburg since 1871. It is independent of the major newspaper groups. The newspaper is sold 2.5 francs (CHF) on weekdays and 3.7 on Saturdays (approximately € 1.9 and 2.8). It appears six days a week from Monday to Saturday.
Annual subscription $ 378 FS. Note that a discount is granted on request , to under 22 and students (as well as unemployed). Friday
number includes a 16-page insert "TV selection" which provides the programs for the week ahead. Saturday, TV8, the supplement is sold TV with the daily (86 000 copies sold) and it gives a detailed record of a hundred pages, the programs for the week ahead. The first section of this magazine, content celebrities, games, etc.. seems to meet an advertising success.
The controlled circulation of daily life ( certified Remp , Research and Media Studies Advertising) for 2009-2010 is 39 000. The readership of 101,000 people. With annual circulation greater than 2: title generates little free readings. Readership is growing (7.5% over ten years).

Different books Liberty.

competition comes from regional La Gruyère , tri-weekly south-Fribourg (34 000 readers) but also 24 Hours The daily Vaudois in Lausanne, on areas bordering the cantons of Vaud and Fribourg (regions of Avenches-Pagan-Moudon-Oron). The Freiburger Nachrichten , which aims the German-speaking population in the region of Fribourg, saw its readership increase (41,000 people).

• The face value is what most surprises a regular French media: the local newspaper is more expensive in France than in Switzerland.
• second surprise: no aid from the state, unlike France. Only postal rates adjusted, as everywhere in the world.
• Press that does not lose ground, while the larger regional and national titles, free ( 20 minutes) or paying ( La Tribune de Genève ) are experiencing significant declines in distribution

number of Friday (counting those performed on November 12 and December 17) has 32 pages divided as usual into 4 sections (books): first section of national and international, a section regions, one for Sport, the last section has a page "Youth", a movie page, a page of television programs, a multimedia page, a last page with the general weather and three pages of advertising.
The daily welcomes a total of 6 pages of advertising (32). In the issue of Saturday, the fourth section is ititulée "Culture Magazine" (8 pages).

Freedom is partially broken down into free Internet access ( http://laliberte.ch/ ). An annual subscription to the PDF version of the title is sold at 199 francs (against 378 for the print edition). The cost of access to the PDF for subscribers to the printed version is 35 francs.

The site home page for many clickable thumbnails (small format). Classified ads, jobs. Of places (thematic classification). The title is on Facebook.

The title given to its advertising Publicitas .

Only the section "Regions" is truly local, part of the sports information as well (in competition with the pages of Sport Morning ). Advertising and the ads are local. Everything else is supra-regional (with French titles: Liberation , Rue 89 and La Libre Belgique ). For information on Switzerland, Freedom working in a pool comprising editorial and regional non pubicitaire Lake Geneva, he also has decentralized editorial in Lausanne, Bern, Payerne, Bulle and Romont.
Archives are scanned from 1871 to 1920, making local and regional history accessible to all.

In summary, to confront our approach with a regional American and a French regional :

• The positioning of the title is deliberately general and multi-dimensional local (Freiburg), regional, national and international . The reader has with this journal offers a comprehensive informational.
• The title sells more than a French regional newspaper (for comparison, the annual subscription Public Good, of Burgundy regional daily amounts to 306 €).
• Title maintains and improves its position in the media market Despite the development of digital competition, local television (the TV has ) and the free press. "signiifie This very well that we inhabit our economic zone," explains Nancy Zürcher (marketing manager).
• Scanning seems to be set up carefully, slowly perhaps. This is probably to be in phase with the readership. However, given the importance of the university population in the area of digital initiatives boldest would, perhaps, to extend the readership of the newspaper and modernize the image of the region. The "infomania", which allows aux lecteurs témoins d'un événement d'alerter les journalistes par téléphone, pourrait aisément devenir la base d'un dispositif de crowd sourcing de l'info locale et régionale.