Homemade Hawaiian Delight Baby Food

smartphone, complete media, and Media Video

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The smartphone is obviously the first full media. It now requires design traditional media, with regard to this media "perfect" as the media that lack a perfection, and often several.

• They are im-mobile
• They are without interactivity, "communicating" - if one can abuse the word - one way
• They are "mass" without personalization (mass media)
They
• are not associated with the environment, proximity, missing
• They are hyper-active in without tools: no pictures, no email, games, maps, plans, calendar, music etc..
• They are a-memory, no memory, no trace of past actions
• They have no involvement (low commitment), and even personal, they have no personality or intimacy

Mobility, claiming the radio, which continues its listeners in the car. The newspaper and magazine in our tempers transhumance. Even television tries to transport. Interactivity, some media are trying them, forcing their talent in vain.
The Web, computer, brings most of the media their first keys of interactivity, not just that, artificial automata and algorithms, but especially, human (often), mail and social networks. For advertisers, the Web provides multimedia advertising capability, both those copied from the display, radio, television, point of sale, he adds most historical and commercial advertising campaigns for targeting behavioral. Rich media, breaking the poverty of others, it lacks the mobilt that portability.

The portion of the public mobile media begins to show. According to comScore, the United States, mail declines on computers (-6%) tandsi increases its use on mobile (+36%). Telephony applications are counted by thousands. In France, more than 11 milion subscribers are equipped with smart phones (more than 20%, extrapolated according to comScore).

In this historical perspective but also logical the smartphone seems to be the media's full and absolute. That being admitted, could call into question many aspects of the mainstream economy of the media, for example: If

• must be a public service media (in exchange for the exploitation of property public) or even a public media, it's probably more to the press, television or radio that he must entrust media limited individuals, but the smart phone, universal and multiple enlarged to the smartphone. The tax (charge, various aids), if exists, could fund public service applications (health, education, transportation, information, etc..).
• The advertising campaign must be on her feet she could from the smartphone, global media, to be completed thoroughly, through investments in other media on this or that appropriate size. This is already what Foursquare Groupon Google Squares Deals Facebook, among others, attract our attention.