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motionless in Europe is able

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Further to post video on United States, back to the purchase of LOVEFiLM - subject to approval - by Amazon. The story is not new : Amazon had 42% of the capital since 2008 and had acquired the Lovefilm DVD rental service from Amazon ... This purchase would value Lovefilm to nearly $ 320 million.
Lovefilm, launched in 2002 operates under a mixed model, the same as Netflix: DVD rental by mail + streaming (it talked about "Netflix of Europe "). Streaming PC and PS3 with LOVEFiLM Player ). Some programs are free and include commercials. LOVEFiLM has over 1.4 million subscribers in Northern Europe (Great Britain, Scandinavia, Germany). For the moment, as the United States, DVD rental outweighs VOD online. But perhaps the DVD (movies, video games), distributed by e-n ' Is the medium term, than a preparation for VOD streaming an interim solution, a launching ramp. Currently the program offer is 30 times larger than streaming (at A total of 70,000 programs by Lovefilm). The streaming represent the fifth rentals LOVEFiLM.
Finally, note that LOVEFiLM is taken up by the distribution (Tesco CDwow, Odeon, etc..), Sometimes white label.
understand how this purchase? Hypothesis

• the most common defensive strategy: to limit development potential in Europe Netflix. Netflix is present in North America (U.S. and Canada). In Canada, Netflix does not offer DVD rentals.
• more structural hypothesis, that an offensive is being prepared. Lovefilm is a basis for developing the Amazon VOD services in Europe (DVD + streaming ). Because spending on VOD streaming means changing market, coming in territories where large operators already involved in television (Sky Digital, Virgin, BBC , etc..). Amazon has advantages: its brand, reputation digital (Kindle), its portfolio of clients from the book market, its ability to cloud ...

Moreover, in France, in a shot reminiscent of Google with YouTube (5 years later), Orange buys back part of Dailymotion. TF1 was expected, it was Orange ... The valuation Dailymotion of would be 150 million Euros. Dailymotion has signed an agreement to distribute the League Cup (football) for three years. Hey! Looks like the TV !

These two moves, the openings certainly did not they play the same game? Expect, players are not yet "out of the theory" ...
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