What Should I Sms My Friends When I Have A Baby

Plus belle la vie (PBLV), total media

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Magazine launched in January as a special issue of TV Guide Tele-Loisirs (Prisma / Bertelsmann). Face Price: 4 € for 116 pages. The establishment of the first issue, declared by the editor, is 200 000 copies. Distribution Presstalis, placed in a pile linear in the "Television" near TV-Entertainment . Little promotion, just a little POS; sold as "collector .

The magazine is devoted to the issue broadcast from Monday to Friday where she met FR3 open prime time (8:10 p.m.), facing newspapers Farnce 2 and TF1, more than five million viewers watching live people in the Mistral, imaginary neighborhood of Marseille (where the show is on tour), with its prisons, his office, his bistro, park ... The show co-produced by Telfrance and Production appointment, was launched in summer 2004. It is also aired on France 4 in access (17:05), Belgium (ladeux), Switzerland (TSR 1) and Tunisia (Nesma TV) the show is also available in VOD and DVD. In total, already more than 1800 episodes.
The show is served by many derivatives:

• books (the novels of the series, a comic book, a cookbook, a book documentary),
• a board game, games video, CD, App for iPhone gaming (0.79 €)
• a monthly magazine (with DVD), which stopped broadcasting in December 2010 and replaces the new magazine, a
• official site with an online store, and also a site "unofficial" fan A site for fans Belgian, a presence on Facebook, Twitter, etc.
• T-Shirts, Mugs , caps, etc.. and even a scooter in the colors of the show, MIO (Sym)!

This magazine is an almost ideal-typical example of a media media. The cinema and television are major providers of content for the press, which reflects and from which it benefits, not without hypocrisy: no TV, no celebrity ! With this drama, a sort of sitcom / soap opera (like "All in the Family "), viewers watching families live their daily lives. One is never far from the photo story. With his regular audience, this format lends itself well to a magazine extension. As the site, the magazine shows the outfield without much yield to the temptation of distancing. Making of , "stars backstage," etc..
The layout of the magazine borrows habits social networks (see "Mistral's Facebook wall" where one is expressed in terms of SMS). A bit of deco, pages cooking, music / movie, looking tests, crosswords and sudoku, horoscope. Nothing is missing except advertising. This first issue has not, and sticks to promotions securities Prisma. This set

media calls to reconsider the classification of the media. At the center is a program that imitates life, daily, and attracts millions of viewers. Around this media circulating media ancillaries, multipliers images and instigators of practice, continuing and amplifying the issue in all directions (reading, video, music, objects) and finally s'entretissant, digital tools repeat all, call to action (fans, customization, purchases). "Plus belle la vie" can be described as total media, pluridimensionel, diverting, but not that much, the concept of "total social fact" (Mauss: fact "which expresses both and suddenly all institutions "). We would do well to understand it in its entirety, both production and consumption and its uses advertising (media planning, measurement of effectiveness).
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