Irs Audit Of Closed Businesses

Digital GRP: contact and capping

. The video
widespread presence on the Web. Broadband permits, holders of program to distribute more and more shows: registered new video is up on the Internet (Boxee, Hulu, Vudu, Netflix, Amazon, YouTube, etc.).. Mobility will boost this market, for example, Cablevision, the cable operator in New York, offers all its TV iPad.
Everywhere the advertising market questioned (Facebook, Procter and Gamble, Starcom, for example): should be in television production and use of a GRP Digital (Digital GRP) GRP comparable to TV and facilitate the use coherent one and the other support to establish joint plans without difficulty? Before reaching that point, reasonable goal, it will solve, by consensus, several problems of standardization of measurement methods. Indeed, it is important that the counting is done on the Internet according to principles also equivalent as possible to those more or less arbitrary, that following the counting of GRP in television. This includes the principles of calculation used for digital GRP does not produce less or more than television GRP, all things being equal. Let's talk to First, two of these problems.

1. First problem: the definition of contact . In television, it is rather lax; contact is equal to an opportunity to see (OTS) being present in the room where the TV when the message is broadcast, reporting panelist, unverifiable). What will be the equivalent that will not penalize the Web? That message has been watching the fire, it is distributed in the visible part of the screen? This definition of contact, more strictly, generates less GRP but it is also more reassuring for the advertiser.
2. Second problem: the capping .
1. On the Web, capping is the strict limitation, through the server, the number of contacts a user with a given advertisement (ie repetition ) for a given campaign period; this maximum number of contacts is defined by the advertiser and may be adjusted during the season, on criteria of effectiveness observed (conversion rate, for example).
2. Television does not practice capping, but optimization ( ex ante), which tends to narrow the histogram distribution of contacts around the classroom contacts considered effective (repeat = 3 for example) it apparent. TV contacts the more dispersed are less useful, or inadequate (\u0026lt;\u0026lt;3) or redundant (>> 3). Repetition is observed (ex post ). By construction, the Web "missing" So all these contacts less "useful", especially made beyond capping . The capping reduces duplication, so the GRP, keeping only the "useful repetition (" effective frequency ). The capping
3. uses cookies to . If the user refuses or destroyed cookies, if using multiple browsers, multiple platforms, it affects the counting of GRP, converting the rehearsal coverage, reducing the first and the second increasing unduly ( See comScore Australia on one hand and the audit Mediamind by the MRC, on the other hand ) .

The GRP and practical commercial television is a recognized indicator of audience and build brand equity ( branding). What can he bring to video and rich media distributed on the Web, which already provide evaluation, ignoring the GRP, the actions triggered by a campaign ( lead, transformer, etc. .)? Or is it just to achieve a common currency for cooperation TV / Internet for the video? In the event of a Joint campaign, the advertiser can expect to have more of an overall GRP, a balance in terms of action that only the Web can offer.

Scab Pregnantof The Nipple

Follower eyes and "eye tracking"

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Lenovo, Tobii Technology with a computer that controls the look, which obeys the eye . The target audience is primarily those people with disabilities who can not use the keyboard or mouse, tools that obey the finger. Beyond this primary audience, it is undoubtedly the general public is concerned. Let us not forget that the remote and the mouse, already have been developed to solve the problems of use of TV and computers by disabled people.
And as technology implementation is the follower type of scrutiny ( seguimiento of mirada, expressions still more romantic than "eye tracking "), applications or products for understanding the behavior of visual consumption (perception) of the media is not improbable ... Automatic analysis of eye movements (saccade, vergence, fixation, semantic priming, perceptual span, etc..) May be the next direction of the evaluation of media consumption behavior (Reading, etc..), Especially if, as is believed, the relationship between movements and visual cognitive operations is strong.
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Herpes Shaving Thighs

Journalism, North Africa and Middle East TV Guide

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Of all media, the one that prevails in the coverage of popular revolts, is the Arabic channel Al-Jazeera . She has won notoriety, reputation. With this success, the chain can negotiate its distribution by major U.S. cable operators, Comcast, Time Warner Cable, Cablevision. She was so far back as the small network of Burlington (Vermont) where his presence was challenged as an anti-American and anti-isreaélienne. Al-Jazeerah
takes advantage of its better knowledge of the field: his reporters speak Arabic, know the political cultures of the countries concerned. In fact, this is not the presence extraordinary in countries in crisis - what to revisit the romantic image of war correspondent (Hemingway, etc..) Disguised as a soldier jumping on the event - that the presence ordinary for understanding and explaining.
Traditional media paying their collusion with Western governments, their lack of land, languages, cultures, journalism as special envoy of Journalism event. Al-Jazeera said that the star is the people not the journalist. As social networks, their role in the information should not be confused with their possible role in the political turmoil. They attract attention, animate groups as was done previously, leaflets, posters, press activist. The information results from an investigation of the facts and their interpretation.
journalism must learn from the Ecole des Annales, focus time on the event, but also sociological epistemology to examine the "facts" which can not be stressed enough that they are "facts" (how, by whom). This raises the question of journalism, training in journalism and above its function, educational or demagogic, or please explain. See Montaigne: "And good historians flee as a stagnant pool or a dead sea narratives stalls, to return to sedition, with little or they know we call them" ( Essays III, 12).
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9 Month Anniversary Ideas

The Holy Angels and Henri-Marie BOUDON

The Nine Choirs of Angels

I - THE ANGEL OF THEOLOGY

Angel means messenger , is a function. Their nature is to be pure spirits. These are created spirits. They can not have a physical body, it is not their nature: their nature is spirit.

The pure spirits know God by the eternal image that God has put of Himself in them at their creation: they look directly image God of the settlor to have knowledge of their being and existence.

They do not think, but know everything in the limit creates the image of God they are.

II-NAME OF ANGELS

Mary Queen of Angels.

The Prince of angels is the archangel St. Michael , he is the prince of all the heavenly court.

The Archangel Gabriel announces the Incarnation of God.

St. Raphael the Archangel is the model of the Guardian Angel.

Writing tells us the existence of seven "spirits" who stand before the glory of God, so there are four others which we do not know the names. No other name is angel to take into consideration the faith that only those that are revealed through writing. If you want to invoke them, we say "the four other princes or archangels or spirits before God."

Invoking the names of other angels exposes links demonic (evil angels).

Demons are angels who held the power of nature but who hate God, eternally refuse to serve Him, and strive not to lose and to divert man from his purpose and his real good which is God.

III TRADITION

Tradition teaches us the hierarchy of the angels of God (théarchie) into nine choirs divided into three levels and we do not know their number.

- The Seraphim Choir burning with love in nearness to God.

- The Choir of Cherubim shining His Light.

- The Choir of Thrones (or sovereignty) on which it rests.

- The Dominions Choir (Lordships or or) that control of His Kingship.

- The Choir of Virtues (or forces) that support everything by His Force.

- The Choir of Powers (or powers) that protect by His Power.

- The Choir of Principalities representing His Sovereignty

- The Choir of Archangels zealous of His Glory

- The Chorus of Angels faithful servants of His goodness

They illuminate each other and by this hierarchy:
First order: The Seraphim, the glut they receive, feed the Cherubim that illuminate the Thrones.

Second order: The Thrones are part of God's judgments to the Dominions which are run by the Virtues and Powers.

Third Order: The Powers are part of the power of God to represent Him and principalities that govern the Archangels and Angels.

Through devotion to the 9 choirs of Holy Angels, one can ask their intercession for:

- charity and zeal for Seraphim

- the science of light and truth to Cherubim

- peace, humility, to seek only God for Thrones

- command and the reign of good Dominations

- the will and strength to fulfill the will of God to the Virtues

- protection and strength against the demons Powers

- reform the government and self Principalities

- the good zeal and the testimony of god archangels

- purity and fresh assistance of the Angels.

St. Gregory, St. Denis, St. John Chrysostom were the first promoters of the nine Choirs of Holy Angels.

St. Bonaventure (disciple of St. Francis and Doctor of the Church) also wrote the nine Choirs.

Mr. Boudon, archdeacon of Evreux, 1624-1702, died in the odor of sanctity, a lot written about this devotion to the nine choirs of angels.

IV - REPRESENTATIONS

Usually and normally, the seraphim are represented with six wings: two to cover their face because they see God face to face, two covering their feet to hide their feet before God, and two for flying.

The Cherubim are represented with eyes everywhere because they are God's omniscience and / or with a flaming sword.

The Thrones are represented as wheels.

The Dominions are represented as lords of command with a rod in his hand.

Virtues with a cut hand or hands as a cup.

Powers with a spear (instrument of God's power)

The Principalities with a crown on his head.

The Archangels with a sword in his hand.

Angels with a white robe and a golden girdle.

There are many representations more or less close to the writing and tradition, the imagination in this area is easily the least messy.

V - what Mr. BOUDON

must be pious:

- the Angels to get purity in body and spirit, charity neighbor and patience.

- the Archangels to get the zeal of God's interest.

- Principalities to obtain the reform of our inside.

- Powers to obtain the destruction effort, dees temptations, cunning, and force demons.

- the Virtues to obtain a resource in our weaknesses, to overcome our attachments and resist our inclinations.

- the Dominions to obtain knowledge of God's orders and not confuse our will with God's.

- the Thrones to obtain firm, rest, peace "incomprehensible," God alone suffices.

- the cherubim to get to love contempt, humiliation, poverty, renunciation self, the hidden life.

- the Seraphim to get the excessive love which burns and fire door.

The Choir of Angels is applied to the care of men,

The Choir of the Archangels watch over empires and provinces

The Choir of Principalities communicate them with the orders of Divine Providence,

Chorus Powers resistant devils who oppose the orders of God and destroyed their power,

The Choir of Virtues gives strength to execute the orders of God,

The Choir of Dominions gives the orders of God,

The Choir of Thrones in an elevation very close to the sublime glory of the majesty, the manifest Divine Judgments,

The Choir of the Cherubim is the rebound with abundant holy lights which it is filled in other hierarchies,

The Choir of Seraphim whose love dives, gets lost and damaged in the Divinity is love and clarity in all choirs.

In wartime, have a devotion to the throne in order to invoke their Peace.

scourges and natural disasters, have a devotion to the virtues that govern the seasons, the elements.

Against the efforts of evil spirits, have a devotion to the powers which God has given a very special power.

"Love, O man, the seraphim and are the princes of pure love.

Love the Cherubim, are the great doctors of science of the saints.

Love Thrones, this are the real bosses of repose of the soul, quiet and peace of heart.

Love the Dominions, they will learn to become the master of yourself and of all things, raising you above all being created by an intimate union with the Creator.

Love Virtues, what are the key ways of holy perfection.

Love Powers, they are your advocates against the malice, rage and power of demons.

Love principalities, it is they who take such great care of many monarchies, state, and those who govern.

Love the Archangels are the zealots of the common good, and it receives a thousand blessings in the provinces, in cities, villages and all sorts of countries.

Love, finally, the last of the Angels Choir, this is the stars that we feel more often celestial influences, being closer to us and watching over the good of all men in particular with love and care inexplicable. "(Mr BOUDON, devotion to the nine choirs of angels).

VI - PRAYER TO NEW CHOIRS OF ANGELS (Mgr Tournyol Clos)

SERAPHIN BURNING, which you placed the home of eternal love, dive ever look in your rays Sun of Justice, in our hearts turn, by virtue of the Divine Blood sacred fire that you're eating.

CHERUBS VERY ILLUMINATED , you who are admitted into the secrets of God, dispel the darkness of our souls, and by virtue of the Blood God, shine in our eyes the supernatural light that makes us understand the truths of salvation.

TRONES BEAUTIFUL AND DAZZLING BEAUTY you upon whom the Almighty, His orders and intimate to the angels below, we get, by virtue of the Blood God, peace with God with the next ACEC and ourselves.

Irresistible you who have authority over all the angelic choirs responsible for executing the orders of God, reign over our minds and our hearts, and by virtue of the Blood God, help us to know and faithfully fulfill the will of God.

invincible power, you who have the task of removing barriers and deter enemies who oppose the exercise of divine will defend us against attacks from the devil's world and the flesh and blood by virtue of divine make us victorious in our struggle against this triple power.

heavenly virtues, which ensure the harmony of the physical creation, you whose name means strength, have mercy on our weaknesses and get us, by virtue of the Blood God, that we suffered with patience all the evils of this life.

sovereign principality, ye princes of Nations, we urge you to ensure an efficient manner on our homeland in order to realize the designs of God upon it. Also govern our souls and our bodies and, by virtue of the Blood God, deign us to reach our eternal destiny.

ARCHANGELS VERY NOBLE you that under the command of Saint Michael, keep and protect the holy Church, deign to deliver it from its internal and external enemies. Also make sure the common Father of the faithful, as well as all the children of this immaculate Bride of Christ, and by virtue of divine blood, made us live and die in his faith, hope and charity so that we eternally united to her Divine Head Jesus Christ our Lord.

VERY HOLY ANGELS you that the zeal interests of God carries faster than lightning wherever they are to be saved, protect its cause in our souls, and, by virtue of the Divine Blood, we get the exceptional grace of final perseverance. Amen.

VII - UNIT OF THIS THEARCHIE

One could say God is Life of Love ardent (Seraphim) that illuminates (Cherubim) and gives Peace (Thrones) as a King (Dominica), which supports (Virtues) and destroyed everything (Powers) evil, and who should be the prime (Principalities) served in the large (Archangels) as most small (Angels) things.

Is not that what should work the human heart? God lives in the heart of man and the Choirs of Holy Angels are his servants. If is quite the opposite, one can imagine what it's like the heart of man.

Underwire Bra Airport Security 2010

always



The television program remains a selling point for newspapers. Moreover, the people programs, much of the printing press thrives on television.
Today in France (national newspaper group Amaury de-regionalised version Paris, France paid circulation, 170 000 copies) has launched its television guide to be published every Saturday, inserted in the newspaper. Presented as a "freebie", it gives the program the week beginning next Sunday: 4 pages people , 3 pages of games, 2 pages of advertising (including 1 for a TV channel).

observe that the analysis makes the writing in the offer by "popular" television, as its objective the presentation of programs:

• page synopsis of primetime programs of the week (p. 20): 6 channels historic ((TF1, F2 , F3, C +, ARTE / F5, M6)
• Daily:
• Frontlines, 8 channels: 7 channels "historical" more TMC
• second line, 7 channels TNT: Direct8, Direct Star, W9 , NT1, F4, NRJ, Gulli
• In tiny box, 2 chain of type info, iTV, BFM and parliamentary channels
• In Box, 14 channel cable and satellite ...
• The rest (including foreign language channels, LCI and France Ô) is rejected in outer darkness, engaged in the hell of zapping and electronic program guide.

Everything is said by this classification, including hearings. TV Guide for médiaplanners? .
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My Goldfish Has A Stone Caught In It

Diplomacy

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Web, the Internet transformed communication. By dint of being mesmerized by the traditional media, which, by comparison, are not so bad, we forget to look at where digital technology is evil, radical, finally: the organization and management policy, education, administration, among others. For example, diplomacy.

After the revelations of Wikileaks, the political changes underway in the Maghreb and the Middle East offer the sad spectacle, sometimes shameful, inefficiency and the vagaries of diplomatic activities. Bankruptcy readable these days in most media.
Should we still maintain political representations crossed hundreds of countries, including European countries? Should we keep the complicity and connivance necessarily implying with dictatorships, rotting or triumphant? This regal system, with its protocols archaic and its theater is expensive, cons-productive and compromising.
Internet, Web and telecom policy allowing direct communication, comprehensive, continuous, multimedia, agile and transparent. Document sharing, online collaboration, language assistance (interpretation and translation), archiving, rank: in business, those managing international activities know juggle these.

The influence of France in the world, is not that of its embassies: it is that these laboratories, its business, its products, its cultures and its armies.
What tools work for "external action State "at the time of the Internet and the Web? In an era of globalization, is it a political, economic, that is external, and at least Europe?
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Can To Much Protein Cause Nosebleeds

Digital Duck: our weekly wikileaks

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We never read enough about the Chained Duck . This is one of the antidotes to chronic ingestion of celebrations, the diversion of attention that surrounds us continuously. It was beautiful to read, watch, set up alerts, exploring twitter, subscribe to RSS feeds ... weekly reading indicates Duck which has escaped our investigation constant media news. The Duck is the counterpoint of info is what is lacking in the info for the info. This is an indication of the confidence of the field.
This week (for example, and I n'épingle a few, and stick to what is explicitly media)

• on WiMAX (p. 4)
• a fundraiser for employers the creation of great Catholic media ", including an Internet platform p. 4
• removal of a poster of the Green Metro (p. 5)
• the review of a biography of journalist collaboration (John Fontenoy) P. 8.
• the review on a document dedicated to Justin Bieber ("Never Say Never ") P. 6
• Facebook and "buttocks else thrown" p. 8

And the weekly column "+ duck" p. 7.

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Plus belle la vie (PBLV), total media

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Magazine launched in January as a special issue of TV Guide Tele-Loisirs (Prisma / Bertelsmann). Face Price: 4 € for 116 pages. The establishment of the first issue, declared by the editor, is 200 000 copies. Distribution Presstalis, placed in a pile linear in the "Television" near TV-Entertainment . Little promotion, just a little POS; sold as "collector .

The magazine is devoted to the issue broadcast from Monday to Friday where she met FR3 open prime time (8:10 p.m.), facing newspapers Farnce 2 and TF1, more than five million viewers watching live people in the Mistral, imaginary neighborhood of Marseille (where the show is on tour), with its prisons, his office, his bistro, park ... The show co-produced by Telfrance and Production appointment, was launched in summer 2004. It is also aired on France 4 in access (17:05), Belgium (ladeux), Switzerland (TSR 1) and Tunisia (Nesma TV) the show is also available in VOD and DVD. In total, already more than 1800 episodes.
The show is served by many derivatives:

• books (the novels of the series, a comic book, a cookbook, a book documentary),
• a board game, games video, CD, App for iPhone gaming (0.79 €)
• a monthly magazine (with DVD), which stopped broadcasting in December 2010 and replaces the new magazine, a
• official site with an online store, and also a site "unofficial" fan A site for fans Belgian, a presence on Facebook, Twitter, etc.
• T-Shirts, Mugs , caps, etc.. and even a scooter in the colors of the show, MIO (Sym)!

This magazine is an almost ideal-typical example of a media media. The cinema and television are major providers of content for the press, which reflects and from which it benefits, not without hypocrisy: no TV, no celebrity ! With this drama, a sort of sitcom / soap opera (like "All in the Family "), viewers watching families live their daily lives. One is never far from the photo story. With his regular audience, this format lends itself well to a magazine extension. As the site, the magazine shows the outfield without much yield to the temptation of distancing. Making of , "stars backstage," etc..
The layout of the magazine borrows habits social networks (see "Mistral's Facebook wall" where one is expressed in terms of SMS). A bit of deco, pages cooking, music / movie, looking tests, crosswords and sudoku, horoscope. Nothing is missing except advertising. This first issue has not, and sticks to promotions securities Prisma. This set

media calls to reconsider the classification of the media. At the center is a program that imitates life, daily, and attracts millions of viewers. Around this media circulating media ancillaries, multipliers images and instigators of practice, continuing and amplifying the issue in all directions (reading, video, music, objects) and finally s'entretissant, digital tools repeat all, call to action (fans, customization, purchases). "Plus belle la vie" can be described as total media, pluridimensionel, diverting, but not that much, the concept of "total social fact" (Mauss: fact "which expresses both and suddenly all institutions "). We would do well to understand it in its entirety, both production and consumption and its uses advertising (media planning, measurement of effectiveness).
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Hiding Pipes Behind A Pedestal Sink

Radio be able to phone

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measurement radio can overcome declarative surveys using the mobile phone (3G). That test
Ipsos MediaCell MediaCT with London, the United States and Italy. MediaCell uses the technique of "false echoes " inserted in the radio signal (techniquede watermarking type: non-audible signal).
United States, uses the Arbitron Portable People Meter (PPM ), a device that recognizes a piece of code inserted by the station in the signal and records the consumption of the panelists agreeing to keep them on or close to them this unit , in every moment of their lives. PPM that this can be advantageously replaced by a mobile phone is clear and the tests conducted by Arbitron are positive, however, several technical objections are raised:

• Reliability uneven micro smartphones: their microphones must be sensitive enough to recognize without error the radio signal is picked up where the panelist and assign it to the right station,
• life expectancy of the battery too short.

These technical improvements, important certainly being implemented, three issues remain whole it is even more important to note that these methods extend to the TV audience measurement (taking advantage of economies of scale, lowering unit costs: a single panel for two media).

• still insufficient penetration of smartphones.
• The problem of recruitment panels. The difficulties encountered in the U.S. by Arbitron for PPM accreditation by the MRC take the difficulties of recruitment panels.
• The new definition of hearing induced by such measure is broader than declarative surveys. The hearing measured after a telephone survey book or listening, knew a definition essentially conscious chosen of listening. However, the hearing measured by the PPM and any investigation by passive result of a de facto definition broader, including the hearing unconscious, not chosen (radio heard in a taxi in a pub, etc..).
• end it will still take into account the audience of the radio with mobile phones (including apps), and with computers.

Vomiting After Falling On Head

Supply-side journalism

Tackable crowdsources parts of its reporting, asking readers to provide photos via cell phones. Photo assignments for 34 newspapers from the San-Francisco Bay Area. People can see these assignments on a map ( see the explanation in this YouTube clip ) published by an app from Tackable.

The platform hopes to attract amateur photographers who look to share in an event, with perhaps a slight incentive. The photos are rights-free and can be used by the newspapers.
Sounds a lot like Foursquare, except it is the newspapers which take the initiative (demand-side).
A new economic model
for the Press: Lots of Free Labor, and Geographically Distributed Very Involved.

How Did Bridge Building Contribute To The Growth

Measure hearings and cookies

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The advertising server ( adserver ) of Mediamind (eg Eyeblaster) has been accredited by the MRC (Media Rating Council , equivalent U.S. CEPA) for estimating the number of visitors Single (cover) and mean frequency (repetition average). This audit extends to advertising rich media and video (cf. press release).
data "data" by Mediamind and audited, taking into account the effects of the release or removal of any cookies by the Internet, the effects of expiration dates, different types of cookies, the proliferation of browsers on the same computer, etc.. Adjustments, modeling, adjustment? To see, up close.
This accreditation is an event for the measurement of Web traffic, it reinforces the appropriateness measures on sites (site-centric ) providing answers to common objections. It is particularly important as various methods to remove cookies are now offered by browsers and the sites themselves, not as we know what the Internet (see the discussion around the "Do not track "the FTC ).
It can not be held without review for assessing non-accredited comScore (for example) that says that because of the removal of cookies, the site centric measurements inflatent hearings (2 to 3 times, according to a ; comScore study conducted in Australia ). According to this study, the coverage would be overestimated by 5 to 6 times the servers Advertising makes use of cookies ; repetition would be underestimated in the same report. The rate changes would also be underestimated.

This "first" American MRC / Mediamind invites the inter-industry to continue and deepen the work undertaken. Two types of initiatives could be of service to advertisers, media agencies:

• A review of scientific and technical methodologies implemented respectively by the audit and Mediamind presiding MRC accreditation. We can not proud prior to a "sophisticated mathematical algorithm" without checking his effects from fixtures and lab simulations.
• work acting on the rate of erasure or avoidance cookies (depending on the type of cookies, etc..) To propose an operational measure and ongoing site audiences, competing with the panels that sin by other means (see the web without measure OOH ).
• The comparison between measured and free review of methodologies (transparency) can only be beneficial to the development and streamlining the advertising market . The possibility of using two methods of framing advertising can cut down barriers to market entry of smaller players in the web and improve the efficiency of the advertising market.

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Borders enmeshed in the digital transition

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Borders, along with Barnes and Noble , a major U.S. book chains, unable to refinance its debt, it is in bankruptcy (Chapter 11 ). Result of an accumulation of incompetence directions and bad choices (export, financial management, real estate, etc.). In times of transition, these inefficiencies do not forgive.
Incorporated in the years 1970 from Ann Arbor (Michigan), Borders has counted more than 1,200 bookstores and now it has 509 large and 169 small (in airports, etc..) From 35 000 to less than 20 000 employees, and probably less in the future (we're talking about removing one third of the stores and 6,000 jobs).

Storytime and Wi-Fi in a Borders Bookstore (Waterford, Conn.)

This collapse is an instructive case of poorly controlled passage of a material economy to an economy partially digital. Among other errors
Borders of the most incredible today, is to have entrusted its digital business to Amazon in April 2001, to resume them in 2008. Meanwhile, competition developed electronic readers (e-reader ): Amazon, Kindle (2007) and Barnes and Noble, the Nook (2009). Since Borders has an agreement with Kobo for distributing an e-reader and e-books . Borders of the delay due to this unfortunate decision does not catch up easily.

course, it discusses the effects of technological change, as the market music and video. But these effects are over-determined by other features unique to the library:

• The decline of the traditional tools of school culture (dictionaries, encyclopedias);
• The price of books that we do not understand they not be immediately published in paperback (paperback ) to attract the very large public
• partners (editing) and influencers (teachers, media) Conservatives often hinder digital developments;
• A commercial zoning trouble adapted. Most small libraries are content to offer bestsellers the general public and diversify into gadgets. The most discerning buyers demand a wider range (supermarkets like Borders and Barnes and Noble have 100 to 170 000 titles in stock). Not finding them, they turn to mail order, Amazon (more than 2.5 million titles), Barnes and Noble (over one million titles), but also to many small bookstores).

United States, the major bookstores do everything possible to atttirer and retain clients, including family clientele, they offer cozy corners for reading (some customers use them as libraries), Wi-connections fi, sections suitable for young children and parents, events (conferences of writers, readings for children), large linear media, Sections music (CDs) and video (DVD), stationery (calendars, posters cards, greeting, etc..) radius School ( Required Reading ) and clean toilets with baby changing area. The control system is effective (you can order to see, without obligation, to receive the books purchased in the library or at home). There is a corner coffee drinks, sandwiches, pastries (agreement Starbucks / Borders). Everything reflects a desire to rebuild places friendly life ( cozy ), an atmosphere conducive to reading, to meet, to linger on the shelves, supports the purchase. There is an audience for it.
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Web without measure OOH

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Some surveys measuring Web audiences to apply the principles and media habits for decades with the TV: Save the behavior of web site traffic by panels of surfer from computers to home.



Enjoy using the same method hearing OOH (companies, institutions school and university) is another story. How panelized Internet at their place of work? Everything is working against: CIOs, guaranteeing the security of corporate networks refuse the installation of software or toolbars back information on activity in the company. For their part, employees, teachers and students are reluctant in principle to let out their consumption. As for having
behavior of Internet traffic for the same person at home and in his company (private or public) or university, and combine them is very difficult task. And Besides all this, it must satisfy the constraints set by the representativeness of scoping studies (types and sizes of businesses, industries, office held in the company, seniority, etc.. and the usual socio-demographic variables) .

Using the Web and the Internet outside the home continues to grow, and it probably is already higher than consumption at home. The "Survey information technology and communications and electronic commerce " conducted by INSEE in France can approach the scale of use of the Web in the enterprise (INSEE Results Economy No. 52 - February 2011 ). It appears that more than half of those in companies with more than 10 employees regularly use a computer connected to the Internet (France, in 2009). Over 90% of cases, it is a broadband connection. In an online survey of OpinionWay (CAWI, 1154 employees of private and public) for Editions Tissot , 45% of employees and in particular 78% of executives say Internet access for private during working hours. In these
conditions, which will only become more radical, we do not see how a panel could report on Internet dating and the Web at work, let alone distinguish the private use of commercial purposes. However it is likely that attendance at the place of work is for most people most active part of their web traffic. As for college, attending the Internet by students is close to 100%. And, of course, not to simplify, Mobile Web and still mix constantly, both for the people of executives as students.

Such knowledge deficit underestimates Certainly the importance of the Web, and it certainly affects downward, its use advertising.
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Dgk All Day With Lakers Symbol

Super Bowl: Greeen Bay, Wisconsin

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The Packers won the Superbowl . Green Bay, DMA 70. This land of forests, lakes and snow is hardly known outside the Midwest, by its football team, founded in 1919, the era of "small town teams . She won the first two Super Bowls (1967, 1968). The fourth win is a great promotion for this agricultural area dedicated Tourism (fishing, hunting, snow sports, hiking) and the timber industry. Marquette, Eau Claire, Marinette, Fond du Lac, many names recall the presence of French traders from the 17th century. If the region is known for cranberries and maple syrup, essential ingredients of American cuisine, on the license plates from Wisconsin, prides itself on its America's Dairy Land and besides, the emblem Packers is a "Cheesehead Hat .

Packers jacket

The 45th Super Bowl broadcast by the Fox network improves the hearing record: 111 million viewers on average (source: Nielsen), 163 million people who watched the match at any time ( TV cumulative audience). is a victory for mainstream television while we do not talk as VOD, Internet, smartphones and linearization. This is a victory for the television event, as almost one in two households watched the game on television (46% but this rate was 49% in 1996). Reduced penetration measured but without doubt the match he was watching on media not taken into account in the people meter panel (web, offline, bars, etc..).

This edition confirms that there is no competition Web / TV complementarities but more or less complex, more or less under control, synergies for both programs as advertising. It was nice to know for years, this event recalls vividly. The important thing is just the artificial construction of a sporting event, advertising, and its amplification by the media. The a television is at the heart of multi-media device, it is the result of all the forces at play Internet and social networks have contributed greatly to the television audience, but we can not measure this effect, as no one knows what factors attribute this record of the hearing. Cf. record the activity on Twitter too: over 4000 tweets per second (TPS) late in the game. Advertisers
broadcast their messages on Facebook, Twitter and YouTube, their blog as Pepsi, Volkswagen, Doritos ... Volkswagen message was seen by the advertiser, 14 million times before the game ... Doritos brand would have been the most discussed on Twitter No one can reasonably decide the sign of this fact. For his part, said Foursquare more 200 000 check-ins to meetings to watch the Super Bowl.
Alongside traditional Nielsen, measuring viewership of commercials seen rival TiVo (analysis of observed behavior with the DVR), Hulu (the viewers' vote on the site of free VOD) and admits the national daily USA Today (also votes) . Rentrak which uses a panel of 17 million households ( set top boxes) points the quality of attention to advertising (Ad Retention Index). The Super Bowl is also a festival audience measurement for advertising.
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Stores That Does Layaway

The words to say

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In early February 2011, there were 1,008,879 English words according to the Global Language Monitor (GLM) and 1.022 million by the Harvard Google / Study who counted the words in 15 million pounds and reveals that the lexical universe is expanding at a rate of 160 words per week. These counts, for they are unreliable, in principle and in their marketing, are probably realistic. Already noticed a lexicographer, there are at least a million insects and each has a name ...

In comparing these counts on the Web, The Oxford Dictionary Français ( OED, 1989 paper) offers only 301,100 entries in its 2005 edition. Double this number (616 500) when one takes into account derived words, compounds, etc.. The online edition ( ODO), freed from material constraints, growing at a rate of 2500 words per quarter (including revisions) and it sticks to synchrony, the OED covering diachronic aspects (changing words). On this last point see OED vs. CDO .

The GLM has a policy even more open than the OED , largely accepting all words, including those from the weaving of English words with words from other languages (Chinese, English, Hindi, etc.). the term coined by the film ( hollywords ), etc..

• boundaries of the body that gives rise to the dictionary are blurred. What is a word that is understood by some? When an unusual word he ceases to be taken into account? What frequency of use, which geographical expansion? What words of experts (scientific, technical), regionalism, and the sociolects géolectes? The delimitation is arbitrary and is not convenient to establish the perimeter of the words of a language.
• In most cases, there are written words, the corpus is drawn from books, newspapers. But the words we say, we mean, how register? Few words from the bases of orality, the French fundamental of Gougenheim developed in the 1950s, didactic purpose in this area, was revolutionary.
• There can be a representative sample of words from one language because it can not exist as a sampling frame from which we could draw words randomly.

Le Grand Robert has 100 000 words (inflected forms and 800 000, an average of 8 per word inflections). It is estimated that the French vocabulary passes 700,000 terms and beyond when it incorporates French technique and various lexical recent creations. Thus, a traditional dictionary to the registration of all these practices writing on the Web, word count varies from 1 to 10.

and all these words, we say that the French use an average of only 3 000 to 30 000, depending on their cultural capital and school.

• The lexicon of the Internet is 250 times richer than the current vocabulary (25 times richer than that of the public said cultivated). So the frequency of words is crucial, therefore their lemmatization too. The higher the frequency of a word is low (high rank), the more likely it is discriminatory (cf. the work of Zipf, reviewed by Mandelbrot, from the results of Shannon).
• Without lemmatization The spelling scrambles all calculations; mastery of spelling varies by age and cultural capital, cf. the Dubois-Buyse scale ). Some "mistakes" in spelling have a source and a socio-linguistic (they target), others are typos (but they say that these mistakes - typo - big dividends in the form of typosquatting !).

References

Claude E. Shannon Warren Waever, The Mathematical Theory of Communication , 1949

Ters Francis, George Mayer, Daniel Reichenbach Dubois-Buyse scale , 1988

Pierre Bourdieu et al. , educational and communication Report , 1968
Leon Brillouin Science and Information Theory , 1959 (Editions Jacques Gabay, 1988)
Benoit Mandelbrot, "Information Theory and Psycholinguistics", in Language by RC Oldfield and JC Marshall, 1968 pp. 263-275.

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Stages Of Ringworm Cats

Chief Kids magazine for children and parents

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"Everybody can cook even you" immediately declare this bimonthly magazine aimed at 8-10 years: Kids Head , 5.9 €, published in January 2011. In June 2010 had been launched The Gazette hungry kids (the only magazine for children that parents read in secret ").

The kitchen is featured in the press: 81 tracks (27 new and 54 non-series, at least) in 2010. The magazine accommodates the kitchen all the sauces and trafficking by all possible angles:

• depending on the ingredients (rice, spices, tomato, potato, pumpkin, tea, garlic, vinegar, chocolate, wine, mushrooms, game, fish, cheese, etc..)
• by region and soils, travel and tourism opportunities as
• : Market, calendar, seasons, health, holidays, garden and even history!
• spend all the dishes (pancakes, soups, desserts, sausages, pies, pasta, buttons, pots, etc..) Declined in revenue for every budget, not to mention decorating the table.

A magazine for kids is a good idea: kids love to cook and cooking is a discipline of complete enlightenment: reading, measuring, calculating and a school address (break the eggs, stir, beat, cut, peel, pour, grate ...). It's also a good opportunity for cooperation adult / child.

Some choices are questionable in this issue: some recipes are unlikely to children (red mullet soup with pesto) or imprudent (onion fritters), moved some ingredients (Calvados, p. 16). Some texts are incomprehensible to children (eg on Thierry Marx, p. 22). However, the scenarios are well designed, well-photographed (tarte tatin).

It would be more motivating for young readers to see the children's magazine at work, this would also be a good test recipes, rich in practical suggestions. We can also expect contributions from readers, chefs and reporters, certainly, cooking for and by children has a bright future. NB
Nowhere, I think he is evokes the dishes and cleaning the work plan. Error!

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First Time Going To A Club?

Advertising accident

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Sometimes, the mobile user clicks by accident. Pontiflex conducted an online survey of 4,000 Internet users in December 2010. The survey, conducted by Harris Interactive, 47% of users say they have clicked on a banner ad rather by clumsiness that voluntarily. Without doubt, this is the consequence of the small size of the screen, then a question of appropriateness of format and design to the screen (referred to remedy mini-apps in the middle of the application The screen size tends to increase, etc.).. Contact

by mistake: that is such a contact? Formidable question, because it does not only apply to advertising on mobile! This "blunder" may also occur on larger screens. How zapping erratic considered still in the cumulative audience of television?
What about bystanders who see billboards involuntarily watched, those who "captured", see or hear an advertisement that did not look or listen. What about the reader who reads the left page and whose eyes overflow on the right page where he sees the ad? All this is included in the hearing. Commitment zero? Advertising does she not surprised?
All contacts are equal? How to distinguish, for the duration of contact? But time does not matter: brief contact may be very committed.
This debate is that of intentionality applies to any media, any message. Pontiflex is a New York corporation which charges advertisers to " lead (CPL) and has a strong interest in valuing this distinction, for it is the thought that counts : the lead is a stage between the simple contact, intentional or not, and processing (application, purchase), it shows undoubtedly the intention. Counting leads is a solution to exclude contacts "by mistake", provided that the outbreak of lead either to the principle of creation, it is clearly and strictly defined in the brief Advertiser or his agency.
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How Long Do You Have Be In The Army

Egypt: Web 0.0, the end of the illusion Internet

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was extinguished Internet in Egypt. In a few phone calls, a few lines of program ... Finished Facebook, Twitter, email, Skype, YouTube ...
But did not there be proclaimed everywhere, invulérabilité the Internet to central decisions! Ah! The superiority of networks distributed over the network centralized ... "The Computer Is The Netwoks " (Sun) and other nonsense! The network has a interrrupteur, and Egypt has demonstrated, in collaboration with Western firms eager. Thank you Vodafone (which owns 44% of SFR). Egypt that a few days earlier, was celebrated as a technology hub of the Internet ... That will reassure
"powers", small and larger, all that fear transparency, communication redoubt, the association, the multitude. And we remember all of a sudden the radio, for example, is less vulnerable (see the London radio escaping the Nazis and their "collaborators"), that the medium paper manuscript is not easily extinguished (see . the samizdat copied and recopied, self-published underground of Soviet Russia) ... It will review our assessment of media, scale back the claims of anarchists: Internet, like all media, is in the hands of "government". There is no anti- power, a State may imprison its people behind a virtual wall of shame ("Mauer- Schander "), our democracies provide the tools, as once they have provided the wire. Wikileaks remains, indispensable for rocking our illusions.
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Homemade Hawaiian Delight Baby Food

smartphone, complete media, and Media Video

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The smartphone is obviously the first full media. It now requires design traditional media, with regard to this media "perfect" as the media that lack a perfection, and often several.

• They are im-mobile
• They are without interactivity, "communicating" - if one can abuse the word - one way
• They are "mass" without personalization (mass media)
They
• are not associated with the environment, proximity, missing
• They are hyper-active in without tools: no pictures, no email, games, maps, plans, calendar, music etc..
• They are a-memory, no memory, no trace of past actions
• They have no involvement (low commitment), and even personal, they have no personality or intimacy

Mobility, claiming the radio, which continues its listeners in the car. The newspaper and magazine in our tempers transhumance. Even television tries to transport. Interactivity, some media are trying them, forcing their talent in vain.
The Web, computer, brings most of the media their first keys of interactivity, not just that, artificial automata and algorithms, but especially, human (often), mail and social networks. For advertisers, the Web provides multimedia advertising capability, both those copied from the display, radio, television, point of sale, he adds most historical and commercial advertising campaigns for targeting behavioral. Rich media, breaking the poverty of others, it lacks the mobilt that portability.

The portion of the public mobile media begins to show. According to comScore, the United States, mail declines on computers (-6%) tandsi increases its use on mobile (+36%). Telephony applications are counted by thousands. In France, more than 11 milion subscribers are equipped with smart phones (more than 20%, extrapolated according to comScore).

In this historical perspective but also logical the smartphone seems to be the media's full and absolute. That being admitted, could call into question many aspects of the mainstream economy of the media, for example: If

• must be a public service media (in exchange for the exploitation of property public) or even a public media, it's probably more to the press, television or radio that he must entrust media limited individuals, but the smart phone, universal and multiple enlarged to the smartphone. The tax (charge, various aids), if exists, could fund public service applications (health, education, transportation, information, etc..).
• The advertising campaign must be on her feet she could from the smartphone, global media, to be completed thoroughly, through investments in other media on this or that appropriate size. This is already what Foursquare Groupon Google Squares Deals Facebook, among others, attract our attention.

External Hemorrhoid And A Brazilian Wax

motionless in Europe is able

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Further to post video on United States, back to the purchase of LOVEFiLM - subject to approval - by Amazon. The story is not new : Amazon had 42% of the capital since 2008 and had acquired the Lovefilm DVD rental service from Amazon ... This purchase would value Lovefilm to nearly $ 320 million.
Lovefilm, launched in 2002 operates under a mixed model, the same as Netflix: DVD rental by mail + streaming (it talked about "Netflix of Europe "). Streaming PC and PS3 with LOVEFiLM Player ). Some programs are free and include commercials. LOVEFiLM has over 1.4 million subscribers in Northern Europe (Great Britain, Scandinavia, Germany). For the moment, as the United States, DVD rental outweighs VOD online. But perhaps the DVD (movies, video games), distributed by e-n ' Is the medium term, than a preparation for VOD streaming an interim solution, a launching ramp. Currently the program offer is 30 times larger than streaming (at A total of 70,000 programs by Lovefilm). The streaming represent the fifth rentals LOVEFiLM.
Finally, note that LOVEFiLM is taken up by the distribution (Tesco CDwow, Odeon, etc..), Sometimes white label.
understand how this purchase? Hypothesis

• the most common defensive strategy: to limit development potential in Europe Netflix. Netflix is present in North America (U.S. and Canada). In Canada, Netflix does not offer DVD rentals.
• more structural hypothesis, that an offensive is being prepared. Lovefilm is a basis for developing the Amazon VOD services in Europe (DVD + streaming ). Because spending on VOD streaming means changing market, coming in territories where large operators already involved in television (Sky Digital, Virgin, BBC , etc..). Amazon has advantages: its brand, reputation digital (Kindle), its portfolio of clients from the book market, its ability to cloud ...

Moreover, in France, in a shot reminiscent of Google with YouTube (5 years later), Orange buys back part of Dailymotion. TF1 was expected, it was Orange ... The valuation Dailymotion of would be 150 million Euros. Dailymotion has signed an agreement to distribute the League Cup (football) for three years. Hey! Looks like the TV !

These two moves, the openings certainly did not they play the same game? Expect, players are not yet "out of the theory" ...
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Service Community Letters Samples

B2B online

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BPA Worldwide has signed an agreement with BBN , an ad network ( adnetwork ) B2B comprising approximately 800 sites (70 Groups publishers) for the development of a standard measurement of hearings B2B online.

• The BPA, as the ABC or OJD, audits broadcast media (paper, digital) and helps define a certain legitimacy to the extent, especially for B2B Media (2 600 stands) .
• BBN claims an audience of 50 million buyers and decision makers in companies. The BBN network was launched in the United States in 2008 and in Britain (October 2010) by publishers and is based on 24 / 7 Real Media (bought by the WPP advertising group in 2008).

Following this agreement, buyers and sellers of advertising space will have a set of data analysis sites (" analytics"). The measure will also establish profiles transversal to all networks (markets vertical). BPA will use data from Nielsen and Bizo , which sets up targeting B2B. Bizo is known for its bizographics that profile a user according to his profession, his industry, the size of its business, his initial training, experience (seniority ) in the trade, etc.. The audience of a site can be described as focused and these dimensions.

The advertising profession is saddled with one more measure, with a methodology apart, different from that found by the measurement of other sites and networks. This complex, in-house and agencies, the work of buyers and sellers. The methodological specificity of targeting B2B was undeniable as they worked with analog mediums, and it fades when it comes to media digital.

B2B is so diverse (Honours) and changing (technological developments, terminology) that any empirical segmentation is always already inadequate. The taxonomies of products, fine asses ever, can not be that late on professional practice and must be constantly and vainly updated.

The solution is certainly not in these segmentations and taxonomies but rather in the exploitation of the queries finesse of the professional user (who uses "their" terminology and "his" syntax) and the targeting of users from the words they use. The category is now the word or group of words (phrase).

As the variety of professional practices is endless, we must turn to target, to detailed analysis to measure, operator exact observation of online behavior. For example, following the vocabulary of queries, for a brand, a trade (see the work of Stephen Levy in this area, Weborama with The Lab Marks ).

Notes on the B2B

• B2B is a category with the operational relevance dissolves in the Web and new business practices (internationalization) in the proliferation of small and tiny enterprises.
• Moreover, the separation amateurs / professionals is ineffective in many areas ( Pro-Ams ). Moreover, many artisans, for example, sourcing from the same suppliers that fans (decorating, building, cooking, mechanics, etc.)..

Whole Episode South Park Quicktime

Walmart Smart TV Video

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Walmart was one of the first distributors to systematize the presence of screens in its stores in the form of a television channel multi-store model inspired by the major networks: Walmart TV, every store is like a station. TVs installed above the bays were broadcasting the programs of the channel (staging products, promotions). The set was rather inelegant, poor visibility, sound despite its uneven directional, wholesale, commercial messages (30 s, sold CPM) were very poor. Many of GRP for nothing.
Recently, Walmart has changed its strategy and, therefore, material from Walmart Smart Network TV : HD screens of varying sizes placed at eye level, adjusted in line, standing in the middle of the products they value and explain ( screens category). Each loop broadcast (sometimes 60 or 90 s) in boasting of very short messages quality products around. Of course, the results on sales (sales lift ) are good, the effectiveness of displays and campaigns is indisputable, easy to assign ( split run). For screens

strictly localized to patrol the store, Walmart adds, as already Walmart TV, larger screens showing the entry of greetings (5s), screens at the end of each Linear ( endcap screens) and a video wall to the radius consumer electronics (TV The Wall ). Walmart has broken with the arbitrary 30s and, more importantly, contextual targeting systematized.

Attention to screens is evaluated (contact time, usually with face tracking tools ) but the equipment screens does not follow the gaze of visitors to products, to headbands prices. The future of marketing requires richer analysis taking into account the entire set of customer behavior on the point of sale and, more importantly, to the shelves. Data
essential (we mention only what is currently possible):

• schedules, seasonality, rate of attendance (long)
• attention to products (an indicator of intent to purchase, interest)
• handling of these products
• reading price tag

All these intermediate variables are still missing in most marketing evaluations. Without them, it is futile to correlate passes in front of screens (ODV, contact) and purchases. Without them, marketing in the store walks on one leg.
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Popped Blood Vessels On Breasts

ANNIVERSARY OF MARIE-HENRI VENERABLE BOUDON

Today is the birthday of Henri-Marie Boudon, Grand Archdeacon of Evreux. born January 14, 1624, and the anniversary of his baptism.

Here is a picture of the Chapel of the Holy Angels, in which it rests, before the altar.

Pray well for him that day, for his beatification.

The Altar of the Holy Angels

"Friday, 14 of the month, the feast of the Holy Name of Jesus, is the day of my birth and my rebirth by baptism, for Divine Providence , which made me postpone the sacred ceremonies until 16 or 26 May (I can not distinguish which of my baptismal two digits) that divine Providence, "I said, intended that I do not fuss one day without Jesus Christ"
; Letter to Mr. Bosguérard, of 12 Jan. 1701 (Letter 264)

"On the 14th of this month is the day of my birth and my rebirth, I've been made a new creature in Jesus Christ. Ah ! Sir: The deer do not sigh so hard after sources of water, like my soul pants (Psal. XI, 2) after new life of the new creature. It is high time, being aged 75 years "
Letter to a clergyman of Paris, from 1 January 1699 ( Letter 84)

"I am writing the day of my birth, which is the feast day of the adorable Name of Jesus, and therefore the day of the celebration of divine rebirth of all Christians"
Letter to Madame de Rouves of 14 Jan. 1671 (Letter 44)

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: supermarkets, DVD to VOD

The evolution of the U.S. market the video seems to be carried out for mass distribution.
In the years 1980-90, Blockbuster sets up his chain of stores, Walmart and Kmart (supermarkets) sell DVDs, Best Buy (GSS) too. A decade later, Netflix , newcomer uses the post to send and retrieve the rented DVDs to its subscribers. The store is online, the command and management, including payment, takes place on a website. Mixed model, online and off : 20 million subscribers. Newcomer also sells DVDs Amazon (online transaction, postal delivery). Along the lines of machines currency ( self-service coin-counters ) Redbox, Blockbuster and InstaFlix set up dealer networks in DVD (video rental kiosks ).
The retail market is the DVD. She makes her turn now online.

• Best Buy (GSS) enters the market streaming with acquisition CinemaNow end of 2008.
• After a first failed test in 2007 with HP, Walmart, First Global Distributor (9000 stores), bought Vudu ( streaming ) in February 2010. IPhone App for catalog.
• Sears Holdings, which includes Kmart and Sears, launched late 2010 Alphaline Entertainment. The consumer will access a movie at the same time as its DVD release, for rent ($ 4) or buy ($ 20). The service should be multi-platform (mobile, etc.)..
• Amazon Video between market streaming well.
• iTunes plays music video to rent and sell programs but also offers a Web connection box / TV.
• YouTube triumph over the Web, but film and TV series great escape him.
• housings / allow players to transfer what is on the Web to TV (Apple TV, Boxee , Roku , Google TV soon, probably) and relay Vudu, Netflix, Amazon ...

General observations and provisional

1. To conquer this market, supermarkets, or specialty, has many trump cards, easily transferable video distribution: customer relations, consumer insights, consolidated database., billing, loyalty cards, customers regularly attending its outlets, capacity cross promotion (see Vudu / Walmart), experience of selling online. By construction, it is at the heart of the joint on-line and off-line , the next battleground trade.
2. There, at work, the operation of a transition economy (and rather than simple substitution) . The three modes of distribution coexist, and all three remain dynamic. Thus, the distribution "in situ" via DVD continues to grow (see instaFlix, flilale NCR ATMs). Most video distribution companies are active on two or three segments (see . supra, diagram). This articulation of the three modes / segments seem virtuous: Netflix and inviting its subscribers to the progressive transfer of the DVD to VOD online, and assists them in this slow evolution in order not to lose (churn rate very low).
3. multiplatform approach develops : distribution on tablets, smartphones, game consoles, in addition to televisions, computers and digital recorders (TiVo).
4. When this distribution will she the cloud , logical and final step that will facilitate personal storage management, as already practiced among other Amazon and iTunes?
5. In video distribution, TV channels (networks) appear to have stalled. Together they have established hulu (ABC / NBCU / Fox), replicating their model for VOD free advertising (targeting with adSelector, Publicis). They also use their sites to broadcast their programs. Fox has abandoned Bitbot, Broadcast video on smartphones, reselling Fox Mobile Group.
6. Without doubt, ultimately, the initiative she left by the networks to which they are backed studios (Disney / ABC, NBC / Universal, etc.).. The advertising market
7. associable distribution via video streaming is considerable, especially video. There will necessarily be multiplatform (selection, trading and consumption was not on the same platform Surla necessarily made), and will rely on forms most advanced targeting affinity (not to disturb the recipient): behavioral marketing, targeting language, etc..
8. And in France? Should we imagine Carrefour, Leclerc, FNAC, Casino, Darty, etc.. get into this business? They are already established in online distribution. Remain the agreements with the studios ...

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